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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 191
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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. 10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). Supporting Resources: Audience Analysis Worksheet.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? You can download the white paper here.

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9 Ways to Increase Your Brand Visibility

Oktopost

For example, if you work in the financial industry, you might comment on popular posts around financial news in your industry, regardless of who posts it. When you do comment on different topics within your industry?– Landing pages, white papers, and other sales assets can help your partners generate more leads.

Brands 75
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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? You can download the white paper here.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? You can download the white paper here.

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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). 65% of Content is Based on Industry Trends. After Yahoo!

Trends 95