Remove Campaign Remove Events Remove Mobile Remove Nielsen
article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108
article thumbnail

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

of Pages Manager for iOS with several new features, including the ability for page administrators to pin and unpin posts on their pages, create and edit events on iPad, and more (AllFacebook). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Location Targeting: A Detailed Guide

Jon Loomer

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. There are three phases when you can define locations to target: during the campaign creation process, when creating a saved audience, or when using Audience Insights. We’ll cover these in more detail later in this article.

Facebook 166
article thumbnail

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. billion of which access the social network via mobile devices. Campaigns are easy to track. Raise attendance at your event.

article thumbnail

B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. To promote your employer brand on social, you can share employee interviews, career stories, team photos, company events, your vision and values as a company.

B2B 144
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 40 percent of U.S.

Research 210
article thumbnail

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

one in five minutes spent on mobile is spent on Instagram or Facebook. Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising. Name your ad campaign. App (mobile or desktop app). In the U.S.,

Instagram 111