The pros and cons of social media
Sprout Social
DECEMBER 5, 2022
Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource. Social media is an always-on focus group.
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