article thumbnail

The pros and cons of social media

Sprout Social

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource. Social media is an always-on focus group.

article thumbnail

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Bill Gates Predicted About Content Marketing

Convince & Convert

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Together, CrowdSource and Urbanspoon created an online dining dictionary , where food definitions included fun facts, taste attributes, and associated flavors. Using ReadyPulse , they identified their top 1% influencers.

Content 60
article thumbnail

Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. Twitter: Reputation Management in Social Networks (18). Social Network Marketing Campaigns: Features Attributes (14). The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage.

Privacy 86
article thumbnail

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

But sometimes, the creators and disseminators of misinformation use a reputable institution’s name to give their statements credibility. It tracks public health threats through data points including crowdsourcing. So, they created a healthcare social media marketing campaign. Campaign names or keywords.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Online consumers are savvy and being open and communicative is vital to reputation management. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

CSR 138
article thumbnail

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

But given that my social media day job is putting together these types of campaigns to emotionally manipulate you into buying an idea, I know how to get enough people behind this to give Gov a taste of the revolution that currently occurring on the streets and in the Twittersphere and that they seem oblivious to. Create a storify.