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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results.

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This!

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Tweet This! Share this on Facebook. Share this on Linkedin.

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14 types of social media every marketer should know

Sprout Social

Disappearing content is a great way to add excitement and urgency to your marketing campaigns. How brands can use discussion forums: Crowdsource product feedback and ideas in relevant forum threads. Examples: Pocket (pictured above), Digg, Pinterest and Mix. Instagram Stories alone have more than 500 million daily active users.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. Building Social Bookmarking Networks 101 by Search Engine Journal.

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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

Check aggregation sites like Inbound.org, Growth Hackers, Hacker News, Panda, Digg, etc. They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less. Other options: Digg Reader , The Old Reader , Flipboard. Other options: Campaign Monitor , MailChimp. Digg Deeper.