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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. It’s another metric of efficiency for brand ad campaigns. Posting cadence refers to the rhythm of your content schedule. It’s what you strive to beat with each new campaign. It might be based on industry averages or another campaign run by the brand.

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The Benefits of Facebook Offer Ads

Ignite Social Media

This ad unit is only available for Consideration and Conversion campaign objectives (mid-low funnel focused). Also, one of the benefits of offer ads is their ability to remind users who save the offer to refer back to it at a later date. How Your Business Can Benefit From Offer Ads. Generate Sales. Provide options if possible!

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Once confirmed, the publisher would take over running the campaign. As campaigns progress, programmatic technology can provide real-time feedback to advertisers. Source: Choozle.

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Best Practices for 2017 Social Media Buying

Ignite Social Media

This time frame might be a necessity for some but if not, avoid running your campaigns around this growingly expensive time period by moving into the summer months or the first quarter of 2017. By this, we are referring mainly to custom audiences. Utilize New Ad Offerings. Don’t Forget to Customize. Make New Metrics but Keep the Old.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Campaign source. Campaign medium.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

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What is Google AdWords Quality Score?

Marketing to Serve

Quality Score is a very important metric, that can have a real influence on the success of your campaigns. Quality score can also affect the Cost-per-click (CPC), the number of impressions you receive and more. Clicks and impressions make sense, but what on earth is “quality score” and how can I influence it.

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