What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Once confirmed, the publisher would take over running the campaign. As campaigns progress, programmatic technology can provide real-time feedback to advertisers. Source: Choozle.
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