Akamai Marketing
JANUARY 24, 2012
The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” I would argue that this isn’t a “truly” social campaign since the impetus was actual paid tweets with a designated hashtag, but we’ll leave that for another discussion. But what’s the real lesson here?
Akamai Marketing
OCTOBER 4, 2011
Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. The Blue Key Campaign is a show of support to those who work with some of the 43.7
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Akamai Marketing
JANUARY 1, 2015
Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.
Akamai Marketing
JANUARY 1, 2015
Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. A Facebook page was developed, it wasn’t actively utilized for the short campaign. For ease, we decide to identify influencers who were also bus riders already.
Akamai Marketing
FEBRUARY 21, 2012
Of ignoring conversations? I’m not necessarily advocating that, however, with the massive stream of information and what Brian Solis has termed “ Stream Fatigue” , there may be additional benefits to simply listening and responding to relevant conversations. ” or “Is it worth measuring?”
Akamai Marketing
DECEMBER 22, 2011
This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Whether the initiative is a new business product or simply a campaign, we’ll see businesses working those ideas and campaigns more throughly into their social media platforms.
Akamai Marketing
JULY 28, 2011
I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. The paid version is well worth it for particular campaigns. Extraordinary, when you think about it, particularly given all the attention that Twitter garners.
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