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How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. .” #socialpros ( tweet this ). The Importance of Education Before Promotion.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” There is risk in any campaign.

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How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Hashtags have become so large that communities pop up around their use. Initially, hashtags were created for content tagging. Types of Hashtags to Use.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Background: . Media Coverage: .

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7 Advanced Social Media Marketing Strategies

Kikolani

Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. To define this philosophy, take a look first at your market, your audience. 3 Refining Your Voice.

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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. For many marketers that translates to a creating a "campaign."

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Are they worth the hype for your brand?

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