SocMed Sean

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[Comic] Why Are We On Facebook?

SocMed Sean

Before launching new social media channels and campaigns, you should be thinking through the specifics of what you want to accomplish with channels like Facebook, Twitter and YouTube. Featured best practices budget cartoon comic facebook resources social social media social networking strategy Twitter YouTube' –Sean.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Choose a platform that is secure and is easy to use.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

60% of those going online have visited a social network, with half going back everyday according to Facebook. In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. Email this to a friend?

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Outsourcing Social Media – Is It Worth It?

SocMed Sean

Running a special sale/campaign and want your followers to know about it? One wrong statement on Twitter or Facebook can quickly ruin a company’s reputation with certain customers, clients or vendors based on a stupid statement you hired to speak on your behalf. Want to make a comment about a hot topic that is trending right now?

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Engagement with your community should be the ultimate goal. Sometimes, adding a comedic twist to your otherwise boring content can help make it more interesting to your online community. If you're going to inject humor into your marketing, be sure it doesn't offend your community. Does it always work, not necessarily.

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The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

Start a Facebook page just so “we can have a Facebook page. Hand social media activities over to a junior staff member or intern with no communications experience. They should also be passionate about social media, as well, since the role of a social media community manager can be a tough one. They aren’t.