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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

Analysis 106
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How to Use Niche Publishers to Drive Revenue

Convince & Convert

But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. I’m not just talking about marketing conferences.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

There’s strategy, metrics, and then there’s closely-guarded blogging secrets that even many of the elite don’t know. Marketing expert Ken Mueller recommends “luring readers in” by sharing excerpts of top-performing blogs on your homepage, and other heavily-trafficked pages on your site. Ask for What You Want. Ask for What You Want.

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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? This is where most marketers go wrong. Engage Your List.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Would you really want to become another Lois Whitman ?

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How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

You will have to learn how to use them and if you develop a personal strategy with them, there will be a high probability that your success will come true. For SEO consultants: Buzzstream , SEMRush , AHrefs , SEOcockpit , Long Tail Pro. A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging.