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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

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Prep work for your social media business presence

Socialmedia.biz

(Each account is different: You’ll want to post to Twitter more frequently than Facebook.) Posting too frequently can cause some customers to unfollow you; according to recent surveys by BuzzStream and Fractl, 15 percent of respondents they would unfollow a brand if it posts more than six times a day.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. You’ll also find that working within a targeted market will greatly increase your ROI. Then, figure out whether it already has posts that reach your target market.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

You don’t need to learn color theory or invest in complex programs, but gaining the proficiency to add text overlays and logos to your photos can significantly improve your content’s performance on visually-oriented social media networks like Pinterest, Facebook, and Google+. To learn more, read 14 Ways to Market Your Blog for Free.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. This is where most marketers go wrong. Engage Your List.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. The demographic and keyword information will help you decide if a particular site’s visitor base matches your blog’s target market profile. Look for social signals. Keep records.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. So, the hardest job is often counseling clients in competitive markets that good community behavior will be rewarded … eventually.