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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”)

Strategy 226
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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Contrary to what many believe, finding such guest posting opportunities does not have to involve hours of research. To accomplish this, either refrence the data displayed on the blog, or identify the number of subscribers using Google Reader (this is not as accurate a method, though). Check competitive data sources.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. click to tweet ) Offer raw data and visualizations.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. They’re complementary, but unique in their own ways.

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

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4 Things You Need to Know Before You Pitch

Convince & Convert

Not sure where to begin with researching your outreach prospects? BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Data visualizations. Work History. Target Audience. Image via Frac.tl.

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The Psychology Behind Writing a Great Pitch

Convince & Convert

What are the most interesting points of the data? Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Whenever possible, indicate whether or not your research is exclusive (some editors will only take exclusives).