Small Business Mavericks

FEBRUARY 25, 2013

An article in Wired Magazine’s online edition this morning discusses Amazon’s new rival – Google. You can sell a ton of your product through Amazon’s storefront, but how many people know they’re buying your product? All they really know is that they are buying what they need from Amazon.

Brands 87

Brands Buy Engineering Process 87

Small Business Mavericks

AUGUST 14, 2013

Whether we are talking about a Facebook fan, a Twitter follower, or a member of one of your Google+ circles, how do you determine the fan’s value? Some of those fans aren’t buying. Those fans and followers who are sharing your content could be high value fans and followers – if their audience is buying from you.

Social Media 87

Social Media Metrics Buy Google 87

Small Business Mavericks

MARCH 27, 2013

Ordinarily, I wouldn’t tell people not to buy SEO services. Google has one. A lot of these search engine submission services submit your website links to old directories that Google doesn’t even crawl any more. There is one SEO service that is so completely unnecessary that it won’t help your site one bit.

SEO 110

SEO Directory Engineering Sites 110

Small Business Mavericks

OCTOBER 29, 2013

You were supposed to go out, buy links, pay for link strategies, and get your link house in order. When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. A few years ago, all you heard most SEOs talking about was link building. Some of them still do. Content is still king.

Strategy 101

Strategy Content Marketing Small Business 101

Small Business Mavericks

MAY 20, 2013

They have a bad habit of buying up properties only to close them down or do nothing with them. By virtue of her place at Google for so many years, she knows a good thing when she sees it. ’s advertising model is way less expensive than Google’s. The funny thing is they promise “not to screw it up.”

Yahoo 98

Yahoo Tumblr Small Business Mobile 98

Small Business Mavericks

JANUARY 29, 2014

If you don’t keep tabs on new visitors, then you could be preaching the same message to people who are not going to buy from you. Google+ Plus Ones – If you share content on Google+, you should know how your audience is interacting with that content. New visitors are new prospects.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

MAY 27, 2012

There has been a lot of debate lately related to the Penguin and Panda updates from Google. There are other factors such as the age of a link, however, this is becoming less of an issue with Google showing a distinct preference for fresh content – you can’t have both, fresh content with old links.

Strategy 98

Strategy Engineering URL SEO 98

Small Business Mavericks

NOVEMBER 22, 2013

Scour the affiliate networks, but don’t buy every sales pitch. Search Google for independent affiliate programs. Search for high demand items at Amazon. Only recommend the best products that other people already love. Only choose the top products that your audience will love.

Products 98

Products Affiliate marketing Affiliate network Compete 98

Small Business Mavericks

MARCH 28, 2011

A lot has been said of Google’s most recent algorithm change, which was designed to kill the content farms. Google has always tried to control the spam. Consider this: You decide you want to buy a new plasma screen TV. 1 position is a bullet point list of how to go about buying a plasma screen TV. In the No.

Case Study 79

Case Study Press Release Small Business Adwords 79

Small Business Mavericks

APRIL 23, 2011

While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. Everyone needs groceries. It’s not like you have to sell the benefits of eating, right? They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

DECEMBER 12, 2013

I would suspect that Google and Bing would not rush to allow these new extensions to rank well right off the bat. Don’t think about buying a new domain name if you think it will give you a search engine advantage.

Domain Name 101

Domain Name Engineering Policies Reputation 101

Small Business Mavericks

FEBRUARY 14, 2011

Penney getting caught buying links. Penney’s search firm, SearchDex , after Google discovered the paid links. Penney directed SearchDex to buy links, in which case, both companies are at fault. The New York Times published a story on Saturday about huge retailer J.C. You might have guessed. They were canned. Either J.C.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Maybe you need to run a few store specials to encourage more buying. ” The company’s name is Euclid. I think this is a sublime idea. You can do the same thing with in-store traffic.

Retail 93

Retail Analytics Wireless Data 93

Small Business Mavericks

APRIL 28, 2011

Hurley and Chen are co-founders of YouTube, which they sold to Google awhile back. So I suppose they had the money to buy the struggling social bookmarking website. Do the names Chad Hurley and Steve Chen mean anything? How about YouTube? Delicious is one of the early forerunners of social bookmarking.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

FEBRUARY 8, 2011

Everyone is speculating about whether or not AOL made a good buy. If you look at AOLs goal, to develop a diverse group of news and content sources that cover the local, national, and international scenes, then it may very well be a good buy. Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back?

Press Release 79

Press Release Case Study Small Business Adwords 79

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. It isn’t focused on “buy John Deere tractors” because you really need a pumpkin patch in your back yard.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

JULY 8, 2015

A sales funnel is nothing more than the path a customer takes to buy from you. If they’re online, are they on Facebook or Google+? If that is the case with your business, you may need to create a sales funnel for each channel. How to Create a Sales Funnel. Next, think about where you’ll find those customers.

Small Business 70

Small Business Forums Process Buy 70

Small Business Mavericks

MARCH 30, 2011

People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. I predict that the following trends are here to stay and that you should seriously start thinking about following them now that you’ve brought your business online. Mobile search is big and I predict it will get bigger.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

FEBRUARY 23, 2011

Is Link Buying Necessary? » It’s All About The Reputation Online marketing is no longer an option. You’re either doing it or you’re not, and if you’re not, then you are falling behind the competition.

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

FEBRUARY 27, 2011

The idea is for your customer to scan a “barcode&# -like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something. Is ‘Like’ The New Share? » What’s A QR Code And Is It Contagious? What can you do with a QR code?

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

FEBRUARY 25, 2011

Content Farms: Did Google Go Far Enough? YouTube is also owned by Google and has deep pockets. » Are You About To Lose Your YouTube Presence? A nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. I’m not saying this is a negative in any way.

YouTube 79

YouTube Compete Case Study Press Release 79

Small Business Mavericks

APRIL 21, 2011

It’s the best search engine marketing money can buy. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. Update your blog daily. Pay per click advertising – For a quick response, spend your money on PPC.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

APRIL 11, 2011

Did you just buy a nifty SEO book, or download one for free, that promises to tell you everything there is to know about SEO? Did you just buy a nifty SEO book, or do… [link] Log in to Reply Caroline Melberg says: April 17, 2011 at 1:55 am Thx! » 10 SEO Tactics That No Longer Work (If They Ever Did) Confused about SEO?

SEO 93

SEO Widget NoFollow Case Study 93

Small Business Mavericks

MARCH 25, 2011

Are you buying it because I’m not. Facebook users were asking their friends questions. Facebook then took that to mean their users would like to ask questions that their friends could answer as well as the friends of their friends.

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

JULY 9, 2014

Meyer does a nice job of looking at the way Google is changing to adapt to smaller screens and there’s a great discussion in the comments on what that means for internet marketing and SEO. It makes sense that more people will be using mobile as the devices get easier to buy and use. Dr. Peter J.

Mobile 96

Mobile Small Business SEO Meeting 96