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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. . “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.

Social CRM Influencer Klout Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# Social marketing is evolving. and hope for a.02

Social Media Social CRM Strategy Consultant

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Trending Sources

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Review

Review Social Media Social CRM Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. I'd buy a book from him. Im Jay Baer.

Social Media Strategy Social CRM MySpace

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media Case Study Strategy Study

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Some just buy. Some just buy. Im Jay Baer.

Social Media Strategy Influencer Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in. Thanks for sharing.

CSR

CSR Social Media Strategy Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media Strategy Consultant B2B

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content

Content Marketing Consultant Social Media

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. link] Sarah Z.

Social Media Consultant Health Care Questions

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? tools of social media always change. And that’s why your social media strategy must be tools-agnostic. The elevator pitch is dead. What’s the Point?

Social Media Strategy Consultant Conference

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media Strategy Influencer Education

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media Strategy Metrics Organization

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14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media Consultant Video Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. But, I’m not sure that’s a good comparison.

Social Media Strategy Consultant Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. Im Jay Baer.

Social Media Strategy Influencer Case Study

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Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

Social Media Social CRM Loyalty Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! Seems backwards if you're trying to build loyalty. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Your post is helpful. Im Jay Baer.

Social Media Case Study Strategy Study

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media Consultant Social CRM eBook

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad

iPad Content iPhone Wireless

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I don't want to play Mafia Wars, buy a cartoon pig or anything else. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time. Im Jay Baer.

Social Media Strategy Foursquare Social CRM

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. You certainly covered some great reasons to that point. link] jaybaer Yep.

Social CRM Twitter B2B CoTweet

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Your choice to buy a beer and/or play social games. For each Grande Mocha you buy we’ll give.25

Facebook Yahoo Collaboration Social CRM

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare Analysis Consultant Mobile

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Im Jay Baer.

Crowdsourcing Social Media Strategy Construction

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Just a humorous metaphor.

Social Media Strategy Energy Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank.

Social Media Strategy Mobile Consultant