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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI. Micro actions such as post likes, page views, and link clicks first lead to macro actions like brochure downloads, trials, and demos before they ultimately translate to sales. Cost per click (CPC) for paid social.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. You’re charged just like a regular cost-per-click (CPC) ad. Promoted App Pins are great for developers or app companies that want to drive ad traffic to download an app.

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. The process is streamlined to be much more efficient, and you can expect that advertisers will be seeing more leads (and lower cost per lead) as a result. Load time is vastly improved.

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? dollars) : The average Cost Per Click (CPC) is about $0.35 And here’s the data from AdEspresso’s study : Cost per click (CPC) by country . How does the Facebook ads auction process work?

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5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

Cost-Per-Click (CPC) : The price a marketer pays per individual clicks on a paid social media post. For example, the average CPC in Facebook is $0.97 per click, while LinkedIn CPC is $5.26 So don’t focus on your total spending when choosing the social media platform, but look at CPC to weigh investment efficiency.

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How to Create a TikTok Ad Campaign

Pixlee

Did you know TikTok is one of the most downloaded video apps? In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. Such ads allow customers to browse your ecommerce site and buy products related to the challenge.

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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. This makes it easier to show the value of your work and secure buy-in from your boss. We’ve created an easy-to-follow social media audit guide and template to walk you through each step of this process. When the buying stops, the killing will too.

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