The Art of Social ROI: Choosing the Right Metrics for Your Goals
Hootsuite
NOVEMBER 8, 2021
Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI. Micro actions such as post likes, page views, and link clicks first lead to macro actions like brochure downloads, trials, and demos before they ultimately translate to sales. Cost per click (CPC) for paid social.
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