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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Tamar is also the author of The New Community Rules (July 2009).

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

buy a link » SUBSCRIBE TO CIO. Otherwise, youll spend unlimited time and money creating something that gets used about as much as the online help function in Microsoft Word. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 That gave us fertile ground to kick off the community.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire. Thats convenience! What I found most interesting is the continued shift in the perception of the Apple brand.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Sullivan RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"? See you there.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. I don’t know yet if it changes my feelings at all.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.