Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). The hosts on infomercials are playing to lonely sleepless people, and while you know the products are most likely cheap or sketchy, there's an allure there. Take a look at Zappos.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 21, 2010

A legal perspective-> [link] #SocialMedia RT @sdsdev [link] Jordan Haberfield Protecting Yourself From Social Media Lawsuits [link] [link] MyCrowd.ca Do you know of any examples where an IP holder had successfully removed infringing content posted by another user?

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. And many of us in the social media space are guilty of that particular sin. At first, you knew everyone at the party. But then, it all changed. The party got bigger. Thanks for the help.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

SEPTEMBER 8, 2010

That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. finally shut down Geocities last year, a decade after buying it for $3.5

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

AUGUST 31, 2010

The challenge is the fact that what companies are using to host these ‘faux’ conversations isn’t equipped to do so. And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. link] Anonymous Nice piece Jay. Insightful.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

JUNE 8, 2010

Of course, I have an affiliate relationship with the hosting company recommended by the videos I created. Awesome stuff Jay — I love the way you bring real examples to social media. I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. Great stuff.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JULY 9, 2010

Each year, Nordstrums hosts an incredible evening where they shut down the whole store and entertain us all with food, drink, music, dancing, merriment, make-up and perfume samples, the works… and of course we all *shop*!!! Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. link] Mari Smith Love it!!!

Influencer 123

Influencer Ustream Authentication Social CRM 123