Buzz Marketing for Technology

DECEMBER 21, 2012

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. And consumers don’t think of mobile as a channel, but rather another means of connecting to a brand, whenever they want—wherever they want. 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Learn from those who are bigger, faster and stronger.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

JUNE 9, 2010

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

MAY 29, 2013

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Don’t do that.). 2) Align big data goals with your individual business goals. Focus a team or a project on one objective at a time.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

APRIL 3, 2011

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

DECEMBER 19, 2012

However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. And if that competitive experience provides more relevant, personalized content and a pertinent offer, the customer may never come back — despite previous loyalty to the brand.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Don’t treat every customer the same.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

JANUARY 16, 2013

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. The Rise of Cross-Channel Experiences - Consumers don’t think in channels, they think in brands.

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

MARCH 13, 2013

But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. Instead of being attracted to the sparkly new changes, consumers often feel alienated by the inconsistent and constantly shifting branding.

Loyalty 252

Loyalty Compete Mobile Retail 252

Buzz Marketing for Technology

FEBRUARY 12, 2014

Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

NOVEMBER 8, 2013

Take, for example, a global footwear brand. This brand’s primary foothold may have been from brick-and-mortar stores around the U.S. It can make all the difference in customer engagement and loyalty on one level. So let’s look at some of the prevailing digital “values” that could either help or hurt a brand’s bottom line.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Which leads me to my next ROI …. With a Coupon Code!

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

OCTOBER 15, 2014

And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. I mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why?

B2B 248

B2B Forums Loyalty Organization 248

Buzz Marketing for Technology

MARCH 23, 2010

Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. So my point over the last year has been – why not use social media to deliver a truly exceptional customer experience?

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

NOVEMBER 14, 2012

It’s personalization that gives customers what they want and shows them that you value them—a must for creating relationships and loyalty online. This approach is also better for the broader range of content (product types, specific brands or destinations) that each individual receives based on unique predictive attributes.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JULY 7, 2010

A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Do you typically see B2B marketing spend allocations that are not aligned with business goals?

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

SEPTEMBER 29, 2008

A&E, QVC, Tulane University are already pilot clients for LiveBar and other existing customers include – Neutrogena, P&G, American Express, Kimberly-Clark HSBC, Kraft, Campbells and more … Listen to Peter Friedman discuss how to do this and the best uses of this for your brand! in April 1996. Prior to founding LiveWorld, Inc.,

Liveworld 100

Liveworld Communities Sites Web 2.0 100