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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. The iPad was going to save publishing and advertising.

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My Search For An iPhone Alternative

Jason Yormark

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. Macbook, Apple TV, iPad, all of it. I find myself often wanting to be able to use my phone for things I do on my iPad, but it’s just not big enough.

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T-Commerce And The Rise Of Tablet Shopping

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Does it matter which device a consumer uses to connect with a brand? Tablets (in particular, the iPad - which is the dominant player) are changing online shopping and it's forcing the physical store experience to evolve as well. Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface.

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The Era Of Exponential Marketing

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MediaPost had a news item yesterday titled, iPad Sales Are Driving Massive Tablet Growth. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). million and 66.2% million and 66.2%

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7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. Therefore, it’s great for a big brand looking to gain additional functionality but not a good option for agencies. The Verdict. Prices start from $12.99

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

So I reached out to them to learn more about their work and ended up with a long-distance video interview with Dustin Hinz, Guitar Center’s VP of Brand Experience & Entertainment Marketing (Dustin is based in Los Angeles where as I live in Copenhagen, Denmark). On the contrary, it will most likely add to their personal brands. “I

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How I Write

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Microsoft Word for newspaper and magazine articles. The ideas for content come from the following areas: I still subscribe to a lot of email newsletters (old habits die hard) on topics as far-reaching as marketing, public relations, branded content, technology, art, music, fashion, innovation, etc. on my iPhone and iPad ).

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