Akamai Marketing
MARCH 22, 2013
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Akamai Marketing
JULY 13, 2011
Conversely, we all have our own expectations about what a brand/company does with their social media profiles. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media. Tell me your peeves, your dreams and your ideas about how brands/companies use social media.
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Akamai Marketing
SEPTEMBER 13, 2011
Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Creating a community of people who support your brand and its products takes time. Brands with Communities have Personalities: The reason you hear so much discussion about transparency is that people respond to people.
Akamai Marketing
JULY 28, 2011
Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.
Akamai Marketing
JULY 6, 2011
Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. So, does it matter who follows you?
Akamai Marketing
APRIL 4, 2011
Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.
Akamai Marketing
MARCH 23, 2011
Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.
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