yMarketingMatters

JUNE 10, 2019

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. Instagram has said again and again that the only way to lift your content’s feed ranking is to produce great content! Post when your audience is looking. Use Instagram Insights. It’s easy to understand. Be personable.

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Tips HootSuite Notification Hashtag 100

yMarketingMatters

OCTOBER 25, 2013

However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Just because a consumer saw your post in their News Feed, it doesn’t necessarily aid in brand recall, purchase intent or indicate that you have a relationship with your customers.

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Engagement Facebook Metrics Loyalty 271

yMarketingMatters

JULY 12, 2018

Increase brand awareness. Your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase or use your services. Build an engaged community of fans and customers. Drive visitors to your website. Increase leads. Boost sales. Be visible.

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Social Media Education Engineering Meeting 124

yMarketingMatters

JULY 14, 2013

When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: . Mentions are clickable and link back to the mentioned individual’s profile.

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Twitter Hashtag Feed Feedly 138

yMarketingMatters

JULY 20, 2016

Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling. Brand loyalty. is original brand content. ⅓ You don’t have to be a big brand like Dell, Nike, or Starbucks to brand yourself on twitter. Nobody wants to talk to a LOGO unless it’s a famous brand.

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Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling. Brand loyalty. is original brand content. ⅓ You don’t have to be a big brand like Dell, Nike, or Starbucks to brand yourself on twitter. Nobody wants to talk to a LOGO unless it’s a famous brand.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 14, 2013

When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: . Mentions are clickable and link back to the mentioned individual’s profile.

Twitter 100

Twitter Hashtag Feed Feedly 100

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter. What’s your URL?

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yMarketingMatters

NOVEMBER 21, 2013

Take the time of your posts into consideration and when your Fans will see this in their News Feed. Small gifts like a company branded T-shirt or gift-card, discounts on products, exclusive offers are great ideas. Check out more information on these statistics here. Statistics show that 19.4% Tip #5: Reward your Fans.

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Facebook How To Statistics Hashtag 237

yMarketingMatters

DECEMBER 6, 2015

Facebook Slideshow: This amazing new update allows you to tell your brand’s story with easy-to-create, lightweight videos. Social media users are noticing more sponsored content in their social feeds and perceive them to be equally or more effective than TV commercials. Sign up HERE to get my blogs directly to your inbox!

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Social Media Sentiment Study Advertising 100

yMarketingMatters

AUGUST 7, 2016

Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. Remember: the news feed algorithm regulates whether your fans see the content you post on your business page. The second Facebook algorithm change considers when people Like or comment on a post.

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Social Media Reddit Embedding News 100

yMarketingMatters

MAY 29, 2018

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day. Remember January 2018 Facebook News Feed Changes? POST FORMATS.

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Social Media Real Estate Curation Syndication 113

yMarketingMatters

MARCH 30, 2014

Showcase Pages: These are extensions or subpages of your Company Page dedicated to specific products and services, designed to allow companies with a diverse range of products or services to create pages for individual brands. This allows brands to target their marketing and build relationships within relevant communities.

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LinkedIn Products Real Estate Repository 223

yMarketingMatters

FEBRUARY 10, 2014

Here are some tips to generating great online content to feed your social media networks! Establish a stronger brand. StumbleUpon and Digg social bookmarking. Slideshare presentation sharing. And of course, blogging is key! Integrate! . Social media is not an end unto itself. Best Plugins & Widgets (Free). Boost sales.

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Social Media Mobile YouTube Social Networking 279

yMarketingMatters

AUGUST 17, 2018

Use a small number of branded hashtags. I would say only use 1-2 branded hashtags. TIP: Use Instagram’s search function: Type a keyword that’s relevant to your brand into Instagram’s search bar (a.k.a Avoid gimmicky tags such as #likeforlike or #love – hashtags that have been used a million or more times.

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Hashtag Instagram Real Estate Feed 130

yMarketingMatters

AUGUST 17, 2018

Use a small number of branded hashtags. I would say only use 1-2 branded hashtags. TIP: Use Instagram’s search function: Type a keyword that’s relevant to your brand into Instagram’s search bar (a.k.a Avoid gimmicky tags such as #likeforlike or #love – hashtags that have been used a million or more times.

Hashtag 133

Hashtag Instagram Real Estate Feed 133

yMarketingMatters

AUGUST 17, 2018

Use a small number of branded hashtags. I would say only use 1-2 branded hashtags. TIP: Use Instagram’s search function: Type a keyword that’s relevant to your brand into Instagram’s search bar (a.k.a Avoid gimmicky tags such as #likeforlike or #love – hashtags that have been used a million or more times.

Hashtag 100

Hashtag Instagram Real Estate Feed 100

yMarketingMatters

AUGUST 9, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Branding your Facebook Page with your own special hashtag can help an idea or new product catch on. For example: Lucky to be ?#?workingfromhome?

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Hashtag Facebook Privacy URL 254

yMarketingMatters

AUGUST 13, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Branding your Facebook Page with your own special hashtag can help an idea or new product catch on. For example: Lucky to be ?#?workingfromhome?

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Hashtag Facebook Privacy URL 100

yMarketingMatters

MARCH 9, 2016

Read this insightful post about What Facebook Reactions Mean for Your Brand. The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads. This is fantastic news for brands looking to tell their stories in a more enjoyable, engaging way.

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Social Media Mobile Metrics Library 100