Akamai Marketing
MARCH 22, 2013
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Please Update your Reader Now.
Akamai Marketing
JULY 13, 2011
Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. You sometimes agree with me. Go ahead, let it all out.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Akamai Marketing
SEPTEMBER 13, 2011
Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Creating a community of people who support your brand and its products takes time. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities are personal.
Akamai Marketing
JULY 28, 2011
Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.
Akamai Marketing
JULY 6, 2011
Here’s some different ways of looking at it: The care and feeding of followers and fans. Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Interesting question, isn’t it? So, does it matter who follows you?
Akamai Marketing
APRIL 4, 2011
Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.
Akamai Marketing
MARCH 23, 2011
Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.
Expert insights. Personalized for you.
174 
Let's personalize your content