Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to use search to shield your brand from negativity by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 199

B2B Strategy Marketing Microsoft 199

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Follow her @alibrownla on Twitter. Follow her @ambercadabra on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

DECEMBER 19, 2017

Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros. “In order to effectively use social media and move the needle, brands need to focus on the right channels and invest money into these platforms.

B2B 297

B2B Trends Analysis Marketing 297

Webbiquity SMM

MARCH 11, 2013

How are agencies and brands successfully integrating owned, earned and paid media efforts? ” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s Search Critical in Brand-Building Strategies by eMarketer.

SEO 193

SEO Paid Search Engineering Reputation 193

Sprout Social

NOVEMBER 15, 2021

What to listen to first: How Hulu uses social media to create massive brand chatter. Their course on digital marketing gives a great primer on content creation, social, paid search and more. Every Tuesday, their team shares expert analysis on search topics that are about to take off. Today in Digital Marketing Podcast.

Resources 88

Resources Team Marketing Skills 88

Webbiquity SMM

AUGUST 18, 2012

94% said C-suite social media participation enhances a brand image. Paid search leads average a 7% rate, while outbound marketing leads (e.g., 95% of Facebook wall posts are not answered by brands. the most popular categories are Fashion, Desserts, Clothes and Birthdays. eMarketer ). MarketingSherpa ). In the U.S.,

Statistics 200

Statistics Social Media B2B Marketing 200

Webbiquity SMM

AUGUST 18, 2012

94% said C-suite social media participation enhances a brand image. Paid search leads average a 7% rate, while outbound marketing leads (e.g., 95% of Facebook wall posts are not answered by brands. the most popular categories are Fashion, Desserts, Clothes and Birthdays. eMarketer ). MarketingSherpa ). In the U.S.,

Statistics 206

Statistics Social Media B2B Marketing 206

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 51% of active Twitter users follow companies, brands or products on social networks. While 28% of U.S.

Research 192

Research Social Media B2B Statistics 192