Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Mashable: What Brands Can Learn From Taco Bell’s Social Media Lawsuit Defense. BrandSavant: The Limits Of Online Influence. Questioning online influence.

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Influencer Hubspot Case Study Press Release 253

Dave Fleet

JANUARY 26, 2021

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Photo by Lianhao Qu on Unsplash. Privacy is mainstream. Tracking and attribution will get harder.

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Privacy Marketing Data Reputation 195

Dave Fleet

FEBRUARY 11, 2013

How do you ensure your content stays interesting and engaging when you’re pulled in a dozen directions by a slew of internal stakeholders? I know these challenges well – I’ve spent the last six months leading a team planning and executing a global social media program for a well-known global brand (and Edelman client).

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Social Media Influencer Team Campaign 250

Dave Fleet

SEPTEMBER 29, 2010

The definition of “influencers” from a client perspective. As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# Influencers.

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Conversation Metrics Social Graph Sentiment 277

Dave Fleet

JANUARY 18, 2012

Create and amplify content for non-attendees. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth. CES can be a content goldmine if you approach it correctly. Remember that other people are creating content, too.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

DECEMBER 26, 2010

Influence: The Psychology Of Persuasion , by Robert Cialdini. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis — read my review here. Persuasion: The art of influencing people by James Borg — read my review here.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

DECEMBER 2, 2010

You shift from content creator to service provider. On the flip side, though, earned media is near-impossible to control – in terms of quantity of coverage, of tone of the journalist/blogger’s coverage or of the content of the coverage. That’s fine, because they’re producing editorial content.

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Blogger Compete CPM CPC 371