Justin Levy

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Moderation: Protecting Your Brand in a Social World

Justin Levy

Not to fear, on Thursday, November 18th at 2:00p EST ( check your local time ), I will be hosting a free webinar with Isaac Hazard from Mzinga to discuss moderation and how it can help you to protect your brand. Heard enough? You can register now ! During the webinar we will cover: Defining your overall moderation strategy. Register Now!

Mzinga 176
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8 Tips to Get More Out of LinkedIn

Justin Levy

Follow companies to receive regular updates on their status. Tags: linkedin personal branding social media social media strategy tips. Post relevant, helpful information via status update such as industry news and important updates. Search Answers for questions relevant to your industry and your areas of expertise.

LinkedIn 259
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Inside Larry & Sergey's Brain [Book Review]

Justin Levy

Imagine if you had been a fly on the wall during the inception of Google straight through to today when they’re one of the most powerful brands in the world. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Review 211
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The Growth of Demand Discovery

Justin Levy

In many cases this is a customer’s first interaction with a brand; consciously or subconsciously. Many companies use traditional media to imprint or introduce a brand to the target market. One of the primary objectives of Demand Generation is to have the prospect take their brand impression and move it onto web.

Retail 191
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Coca-Cola Adopts New Social Media Policies | Justin Levy

Justin Levy

One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out how to boil their social media policies down to only the nitty gritty. While we didn’t end up working with the company, their social media policy was 41 pages and 3 slide decks.

Policies 124
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Gatorade's Social Media Command Center | Justin Levy

Justin Levy

Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. Check out this YouTube video to begin drooling, er, I mean, to begin your tour: If your company is fusing together multiple sources of social data, are you doing anything unique similar to Gatorade?

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The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns.

Facebook 278