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Is a Discord community right for your brand?

Sprout Social

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Gen Z, in particular, is opting to spend time in smaller, private online communities. Discord is not a traditional social media platform. Instead, it is a community platform.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build blogs and teach conversational marketing and business relationship building techniques.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. Monitor for five star service with a host of review platforms.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

It felt like advertising or brand sponsorships would water down the content. Define your member growth journey One of the first questions I always get about starting a paid membership community is: Which platform should I use to host it on?