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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

At Sprout, we embrace a human-centric philosophy to developing AI capabilities that empower the people behind your brand to work faster and smarter. Listening customers will be able to tap into Analyze by AI Assist and Summarize by AI Assist , new widgets that will help you distill content and surface important conversation trends faster.

Hotels 94
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

If you can’t do the analysis with the tools you can always run a survey to your audience. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. View how your brand is doing against competitors on Facebook.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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MashedIn Social Media Friend Finder Application Launched

Bill Hartzer

MashedIn provides a widget that you can add to a web site or blog where your users can authenticate with either Facebook , Twitter , or LinkedIn to reveal common connections to the widget owner. Related posts: Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. Seeing that stories have been liked thousands of times certainly caught my interest.

News 149
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265