Brands Communities comScore Platform 
Mindjumpers
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans. Here, it is stated that the Skittles brand website had 23,000 U.S.
Social Media Marketing
MARCH 29, 2013
As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.
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Firebelly
JANUARY 19, 2012
According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands to have a presence on Facebook. Their real life community can’t be extended into social spaces. They don’t understand the platform. This isn’t surprising to me.
Convince & Convert
SEPTEMBER 29, 2015
” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.
agora pulse
DECEMBER 17, 2019
Tips for Marketers: Evaluate your target audience and the platforms you use to reach them. Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. Additionally, 63% of customers choose authentic brands over those that aren’t as transparent.
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.
Convince & Convert
MARCH 17, 2016
If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Why is that? But users don’t.
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