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Is a Discord community right for your brand?

Sprout Social

Discord is not a traditional social media platform. Instead, it is a community platform. Brands on Discord should focus on two things. Second, should be facilitating connections and conversations amongst community members. This will allow you to refine your community management process and work out any kinks.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Research is conducted using community platforms or on a one-to-one basis.

How To 114
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.

Team 152
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.

Team 101
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Link Love Monthly: Best of March 2011

SocialFish

The Pros And Cons Of Facebook Comments (TechCrunch). bitly’s Got a Brand New Mobile Site! 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). How To Be More Googley (Brand Flakes for Breakfast). The Fantastic Five GIS Tools for Nonprofits (NTEN). Bitly Blog). Ecosystems.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Self hosting will give you the flexibility of doing what YOU want, and completely branding the experience with your brand. Create Community Next you need to consider having a “controlled” community environment in your world. In other words, a community platform that lives on your site.