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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Spot competitor campaigns as they launch. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Has the competition launched a marketing campaign you need to counter? Get in early on trending topics.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Trends Report: This report will show you trending hashtags and topics related to your brands, as well as which people and brands engage with you the most. Keyword Report: This report highlights keywords related to your brand, competition and industry.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Source: Salesforce Social Studio is also built for social media listening.

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21 best social media analytics tools

Unmetric

Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. It helps track social media accounts and manage marketing campaigns. It also allows you to create brand new insights by mashing metrics from different apps. Pricing: $49 – $499 per month. G2Crowd Rating: 4.6.

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