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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Integrate trending topics in your marketing campaigns.

Sentiment 142
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Trending Sources

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How To Measure Share Of Voice On Social Media

Keyhole.co

That’s to say, it can help you with brand monitoring. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. For example, LinkedIn bumps up content in the algorithm ‌that gives relevant insights and has fresh perspectives. Posting this webinar on LinkedIn (vs.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. For example, you may discover increased comments for a particular campaign.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Source: Salesforce Social Studio is also built for social media listening. When is Social Studio shutting down?

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. This form of authentic content enhances customer trust in a brand because it comes from real customers and is perceived as unbiased.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Social listening is key to informing your brand’s understanding of customers and leads. What do they want?

B2B 62