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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Write and promote your free e-books. Participate in contests.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Write and promote your free e-books. Participate in contests.

How To 26
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere.

Marketing 265
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

If you want great beginner social media content behind a pay wall, check out Exploring Social Media , a project I am working on with Jason Falls and some other great minds.) It’s what I do (among other projects). Did anyone know that authors make perhaps a dollar off the sale of every book?

Products 267
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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Social media is an ongoing task, but those occasional visibility campaigns can help people spread the word about your products. Like this post?

Airlines 196
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. So, that is not a cost that should only be associated with the social media project. That is the value to me of Web 2.0 So, it is inexpensive.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. It’s a brave (???)

Brands 133