Remove influence
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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! was that Engage was more of a reference guide than a book. Jay: One of the things I loved about the book is you talked about how we’re all wired for distraction now.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Affinio leverages the social graph to segment and understand audiences through their interests (what they choose to follow). In the following SlideShares, you can see what each community is interested in, who they are influenced by, how they self-describe, the language they use regularly, and their most-liked posts.

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs. They can see how connected and networked those people are online and how they make use of the available social channels. 6 Critically Undervalued Social Media Success Metrics.

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Formula for Social Media Success

Proactive Report

What if that customer has a measure of influence online? Some of them are major social media influencers. So instead of booking into the Hilton, I got a cab and found a local Band B where I got a warm welcome, lots of help and stellar service. It pays to map your social graph. And they will tell others.

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Applying Social Network Analysis to Social Media

Net-Savvy Executive

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers. Book reviews What do you read?