Remove Books Remove Hotels Remove Loyalty Remove Review
article thumbnail

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. How hotels can incentivize content.

Hotels 64
article thumbnail

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do? Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. What do they like?

article thumbnail

The Future Never Comes When You Can't Nail The Present

Twist Image

Last week, I booked a return flight to Philadelphia (I live in Montreal). Several hours after the booking. The subject line: Book your Montreal hotel today. With a listing of airline-supported hotels and prices. loyalty program. and I am considered in their top-tier of clients). analytics. . branded email.

article thumbnail

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have the opportunity to leverage that content to provide a degree of authenticity to marketing campaigns, building customer loyalty in ways that larger- scale marketing efforts cannot.

UGC 63
article thumbnail

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Visual content builds trust & loyalty. No matter how compelling your product copy, or how glowing your product reviews, there are some details that can really only be captured in a photo. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

Content 100
article thumbnail

The Customer Is (Not) Always Right

Twist Image

The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! Have you ever been on TripAdvisor (the popular online destination that rates hotels)? "It goes beyond the brand and loyalty. brand loyalty. business book.

Hotels 109
article thumbnail

The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. The above posting is my twice-monthly column for the Harvard Business Review. brand loyalty.

Brands 108