Books Conversation Mobile Social News 
Social Media Marketing
APRIL 3, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views. Ad clicks on videos?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere.
Techipedia: Tamar Weinberg
JANUARY 23, 2008
Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Thanks, Tamar!
Techipedia: Tamar Weinberg
MARCH 17, 2010
So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.
Techipedia: Tamar Weinberg
MAY 5, 2010
This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Disclosure: I helped plant the social media seeds for rushIMPRINT.) The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris.
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