Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. telling that story for you. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Have any questions? Please let me know in the comments. She lives in Takoma Park, Md., with her husband and two young sons.

News 274

News Google SEO Postrank 274

Akamai Marketing

MARCH 31, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 188

Social Media Klout Policies Forums 188

Waxing UnLyrical

SEPTEMBER 7, 2010

But if you have a good system going internally, then being social, as opposed to simply going social, is a very smart business strategy. (It’s a great round table, you should have a listen and no, I’m not saying that just because Mark says nice things about me in it.) I hope you’ll stop by and let me know what you think.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

OCTOBER 31, 2010

How to celebrate Halloween social media style , from New Media Strategies. Some Halloween social media fun for a good cause , from Beth Kanter. Why: Even though this post is two years old, it’s still a great idea. Why: pure fun. Though it might be lost on the kids coming to collect their candy. Read All About It!

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Akamai Marketing

JUNE 28, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 1, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 160

Tools Klout Policies Tourism 160

Waxing UnLyrical

NOVEMBER 22, 2010

It’s literally a little book, easy to carry around in a bag and dip into whenever you need some inspiration… and it’s about practical strategies. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. Read All About It!

Communities 205

Communities Postrank Organization Tourism 205

Akamai Marketing

MARCH 24, 2011

Share and Enjoy: Tags: small business , social media , strategy , suggestions No Comments Start the ball rolling by posting a comment on this article! The more you follow and repeat the above steps for your business, the more you expand upon them, the more success you will have.

Social Media 149

Social Media Klout Policies Small Business 149

Waxing UnLyrical

SEPTEMBER 28, 2010

“The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&# On why Pepco is on Twitter if it’s not going to use the medium to respond in a timely fashion: “Pepco is on Twitter because that is where many of our customers are. Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients. Image: Brad Stabler via Flickr, CC 2.0 She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Erica Holt has more than 8 years experience developing digital marketing strategies for non-profit and public sector clients.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Did the question of “ROI&# ever come up when you were discussing the strategy with the client?

Postrank 151

Postrank Campaign Tourism Social Media 151

Akamai Marketing

FEBRUARY 3, 2011

Tactics vs. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients. Don’t drink the kool aid until you know the ingredients – got it? Viral is good.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 8, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Postrank 134

Postrank Analytics Tools Klout 134

Waxing UnLyrical

FEBRUARY 1, 2011

Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior. As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 28, 2010

That’s the main thing; if our customers don’t even understand what we do, we can pretty much take the rest of our PR strategy and shove it up the chimney. First, we want someone to understand what it is we do. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Class 237

Class Creative Commons Postrank Flickr 237

Akamai Marketing

FEBRUARY 11, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

NOVEMBER 18, 2010

That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. At some point, any good strategy will depend on rolling up your sleeves and reading some coverage, to prevent automated intelligence from ruining your actual intelligence.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. Read All About It! These fine folk did: Jan.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. I wish I could explain why I thought it was a good idea at the time, but it entered and left my brain as quickly as you can say “Why didn’t you get a Flip?!”

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 10, 2010

I genuinely enjoy meeting new people and finding out about them; so for me its not a "strategy," its just what I do. The strategy I mentioned was more about the networking component, that it is work: Twitter, blogging, replying to everyone, etc. So the strategy to build relationships and a readership is important.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

SEPTEMBER 14, 2010

and then creating and implementing a holistic PR strategy that works towards these ends. Comprehensive PR takes those audiences into account, formulating and implementing holistic strategies to build and maintain those relationships. Press releases” and publicity are just some of the means to these ends. In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266

Bare Feet Studios

NOVEMBER 13, 2009

Barriers and Gate-Keepers Are Being Removed One of the most exciting accomplishments for me professionally occurred 5 years ago when one of my clients had her blog added to Tom Peter ’s blogroll. She was also a risk-taker though and pursued the blog strategy we created for her with religious fervor!

Social Media 48

Social Media Upcoming Flickr Conference 48

Bare Feet Studios

DECEMBER 12, 2007

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Money Matters , Strategy > How much should you budget for monthly website expenses?

Upcoming 40

Upcoming Sites Conference Viddler 40

Waxing UnLyrical

DECEMBER 4, 2010

The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. Justin and everyone have added such great commentary I dont have much to add. Kim and others could better rally their fans if they were using their networks to encourage giving. Read All About It!

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 21, 2010

One of my recent blog posts (uhm, Ive been a bit of a slacker in the last few months with my main blog) where I applies this strategy got a very nice 1,500 views on Amplify. On Amplify, this problem disappears! Whats not to like? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! These fine folk did: Jan.

Social Networking 270

Social Networking Class Comments Conversation 270