Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Many new people joined (yay!), Read All About It!

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. And that’s just the beginning. So, what is “Open Community&# ?

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 12, 2010

Currently, she is an editor and writer for AGP & Associates , an integrated marketing communications firm in Midland, Mich. Couch to 5k sounds like a great tool for me to try. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Best of luck on Saturday, Lindsay!

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So, you see, social media can be measured… and not by trying to figure out how much your followers are worth. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Creativity, for them, is an afterthought. Apple, on the other hand, values good design where creativity is required.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

So I suppose I could also say "is a great tool for establishing relationships.". The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] accepted norms and professional standards of practice.

Class 211

Class Comments Eventful Conversation 211

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. But where do you start? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Sean: Angela Sinickas is a treasure trove of case studies. Read All About It! Wanna Subscribe?

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Our faith (naiveté?)

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 27, 2011

Even with the online database tools, its still going to require some amount of time to review and narrow the focus. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 2, 2010

Much of the job market is hidden, sometimes even unknown to HR. A one-sentence cover letter wouldnt get anywhere with me, as I use cover letters as a tool to determine if the person can write, pays attention to punctuation and grammar, etc. I must agree with Jens comments. #1 Where you saw chutzpah, I rolled my eyes. Read All About It!

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. I think the point Conway makes is a good one, though; the tools are there to facilitate and not the be-all and end-all. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 151

Social Media Class Postrank Tourism 151

Waxing UnLyrical

SEPTEMBER 14, 2010

My initial comment there read: [PR is] about building effective relationships with one’s publics (hence “public relations&# ) and using the tools and tactics du jour to do so. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. We mulled over how we should respond to it.

Press Release 266

Press Release Class Industry Comments 266