Adam Sherk

AUGUST 31, 2010

I compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. What Horrible Things Did Time Magazine Do in 1964? Might be interesting to investigate. are changing.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

OCTOBER 1, 2009

What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! News and updates happen in quickly which makes for a great social communication app.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. What Horrible Things Did Time Magazine Do in 1964?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. What Horrible Things Did Time Magazine Do in 1964?

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

JUNE 15, 2010

To help answer that question I used Twitalyzer to evaluate the main Twitter profile of 30+ major news organizations including a mix of newspapers, magazines, TV and online-only outlets. What Horrible Things Did Time Magazine Do in 1964? But which news sites are making the most of their Twitter presence? What do you think?

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News Sites Twitter Digg 165

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam. And you are absolutely right. Great article!

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly What Horrible Things Did Time Magazine Do in 1964?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Engagement Facebook Press Release 104

Adam Sherk

DECEMBER 8, 2009

Unfortunately for him, Tiger Woods offers a good example of why news sites would want to use both. In looking at the current Living Story examples , one thing that struck me is that news sites will need to be careful not to pick subjects that are too broad to be effective. What Horrible Things Did Time Magazine Do in 1964?

Google 112

Google Health Care Press Release News 112

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” What Horrible Things Did Time Magazine Do in 1964? Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ?

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” What Horrible Things Did Time Magazine Do in 1964? Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ?

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JULY 9, 2009

For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. What Horrible Things Did Time Magazine Do in 1964? The Yahoo attribution links do not point directly to the original article URLs.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

AUGUST 20, 2009

I went looking for an updated story in Google News today and was able to find an example. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 101

News Google Syndication Press Release 101

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. What Horrible Things Did Time Magazine Do in 1964? Fox News Not so Much.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. What Horrible Things Did Time Magazine Do in 1964? Fox News Not so Much.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. What Horrible Things Did Time Magazine Do in 1964? You can jump to the end for the Takeaways ).

News 149

News Module Widget Facebook 149

Adam Sherk

MAY 13, 2009

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward. What Horrible Things Did Time Magazine Do in 1964?

Review 100

Review Google Embedding Press Release 100

Adam Sherk

JUNE 5, 2009

Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. What Horrible Things Did Time Magazine Do in 1964? Now those same links can potentially be read and pass PageRank, which means they are technically violating the rules.

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss It’s still early days for the tag, but based on results from some magazine sites we work with that have been experimenting with it, I’d say so far, so good.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

MARCH 16, 2010

For example as news was breaking on the Chile earthquake a couple weeks ago, The New York Times created a Twitter List to pull together the latest information from a variety of sources. Last week in Wichita KS I did some examples using Twitter and YouTube+twitter and showed how that worked.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

SEPTEMBER 3, 2009

For example the Charlotte Observer is likely to be given more weight on stories about North Carolina. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 158

News Google Tips Press Release 158

Adam Sherk

MAY 17, 2010

For example when I went to the CNN page by searching “CNN” while on the Fox News page I ended up on this URL: There are multiple combinations that can occur. If you paste those funky URLs into a new browser tab they redirect to a better URL (in the CNN example www.facebook.com/cnn?ref=ts).

Sites 167

Sites News CPM Facebook 167

ProBlogger

AUGUST 17, 2017

Sidebars were crammed full of stuff that would take you away from the site (blogrolls, sponsor ads, Google Ads) along with things that really didn’t need to be there (remember tag clouds?). We then experienced the ‘magazine site’ evolution. Bloggers realised that serving up just one visible post on their home page was folly.

Trends 45

Trends Real Estate Tag Cloud Blogroll 45

Adam Sherk

OCTOBER 8, 2009

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Or for example in photo galleries the first slide may appear on a different URL when you go back to it via the “previous” button. Repurposing content in new packages.

Sites 105

Sites News Syndication Content 105

Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).

News 136

News List Twitter Sites 136

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

News 100

News Google Syndication Press Release 100

Adam Sherk

AUGUST 16, 2010

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. What Horrible Things Did Time Magazine Do in 1964? If that is the case then larger companies do in fact have an advantage.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

OCTOBER 20, 2009

Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

AUGUST 7, 2009

Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach. What Horrible Things Did Time Magazine Do in 1964? It’s a more humanized approach that offers much greater opportunity for direct engagement with users.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

DECEMBER 1, 2009

What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 104

News Publishing Google Press Release 104

Adam Sherk

AUGUST 4, 2010

5,621 68 1,435 2 6 Huffington Post 4,773 8 767 3 7 Forbes 3,661 52 3,958 0 8 The Washington Post 1,941 6 670 0 9 Los Angeles Times 1,899 95 3,620 0 10 USA Today 1,874 0 591 0 11 Breaking News 1,695 50 1,257 0 12 MSNBC 1,573 6 2,465 0 13 Slate Magazine 1,537 18 658 7 14 Reuters 1,531 0 5,740 1 15 Yahoo!

Digg 134

Digg Sites News Activities 134

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. What Horrible Things Did Time Magazine Do in 1964?

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

JUNE 30, 2009

Beyond that, there are steps that publishers can take to help reduce the risk of being outranked for their own content: Require partners to link back to the original on every syndicated article, for example: This article originally appeared on Example.com: [direct link, ideally with the headline as the link text]. 5 out of 50?

Syndication 111

Syndication Press Release SEO Publishing 111

The Way of the Web

MAY 2, 2010

May 3rd, 2010 · View Comments While newspaper and magazine owners are still trying to decide whether or not they should aim for eyeballs or paywalls, there are several other companies who are happy to take up the challenge. Compare that to the epic lists of staff at most magazines, for example, and you can see a big contrast.

How To 28

How To Syndication Blogroll Disqus 28

Waxing UnLyrical

JANUARY 13, 2011

Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc. Content reach New audiences mean new opportunities.

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Project How To Class Posterous 170