Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all.

Lurker 203

Lurker Klout Policies Consultant 203

Waxing UnLyrical

NOVEMBER 3, 2010

If you have specific questions you’d like me to ask Olivier during the chat, do leave them via a comment below, or on the Facebook event page (you can RSVP there as well, if you’d like). And I hope we’ll see you. November 9, 12-1 pm ET, on Twitter – use #measurePR. Couldn’t be easier. Read All About It!

Postrank 255

Postrank ROI Tourism Blogroll 255

Adam Cohen

JULY 19, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are (..)

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Sherk

AUGUST 11, 2010

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. What are your aims for that profile?

Digg 166

Digg Marketing News Press Release 166

Debbie Weil

SEPTEMBER 24, 2010

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. But with the ick factor not a concern, corporate blogs are an awesome tool for networking (especially when turbo-powered by its new best friends Facebook and Twitter). Read on for the dirt on corporate blogging.

Blogroll 156

Blogroll Blogger Guidelines Company 156

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that. pts Settings.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

FEBRUARY 7, 2011

Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

NOVEMBER 6, 2010

Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

NOVEMBER 15, 2010

Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Erica Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. You can RSVP for #measurePR with Don Bartholomew on Facebook (might be handy as a reminder) … or just show up! See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

SEPTEMBER 21, 2010

Comment as pts moderator Don Bartholomew Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Mark as read Approve comment Re: Were you inside my head when I wrote the problem with PR?!

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Why: Mollie is actually thinking instead of simply linking. Joe’s post explains why. pts Settings.

Postrank 149

Postrank Class Tourism Blogroll 149

Waxing UnLyrical

OCTOBER 9, 2010

Comment as pts moderator Tinu Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Postrank 134

Postrank Class Tourism Blogroll 134

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. Read All About It!

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. Read All About It!

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Postrank 145

Postrank Tourism Blogroll WordPress 145

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Comment as pts moderator Linda Machado Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Mark as read Approve comment Thanks for sharing the post, Shonali. Heroism takes surprising forms.

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

DECEMBER 13, 2010

Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Mark as read Approve comment I will be UStreaming the caroling as we stop at each station.

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

SEPTEMBER 5, 2010

Comment as pts moderator Jill Foster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Project 177

Project Class Postrank Diagrams 177

Saying It Social

JULY 22, 2010

The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community. if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Comment as pts moderator Krista Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 19, 2010

Comment as pts moderator Dan Jeffers Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Andre Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 31, 2010

Comment as pts moderator Donna Schwartze Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Raj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 156

Class Postrank Tourism WordPress 156

Waxing UnLyrical

SEPTEMBER 7, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

OCTOBER 23, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

SEPTEMBER 25, 2010

Google, Skype, Twitter, Facebook, Amplify, are the here and now. Suburban solitude, domesticity, neatly-numbered blocks, are the here and now. Discordant, concordant, flamboyant, triumphant jamborees of sound, color, bustle, dust, life, are the there and then. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 129

Postrank Tourism RSS Blogroll 129

Waxing UnLyrical

OCTOBER 12, 2010

I posted on Facebook to enlist the input of my runner friends, and, after plenty of encouragement to give it a try and lots of advice about how to get started, I actually started. Comment as pts moderator Lindsay Allen Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Until July, that is.

Class 214

Class Training Postrank Flickr 214

Adam Cohen

JULY 12, 2010

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

OCTOBER 20, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Postrank 182

Postrank Tourism Blogroll WordPress 182