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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142
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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Then, one day, I had a small epiphany. My First Epiphany.

Blogger 100
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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent.

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Learning Effectiveness = Func[Individual and Network strength] " Viplav Baxi's Meanderings

Buzz Marketing for Technology

Maybe we could think of really evolving a folksonomy around learning formations that could help entire networks to collaborate/merge/transform? Possibly related posts: (automatically generated) Collaborative Learning Styles Progress Pentagon Looks to Network Science to Predict Future. collaborative learning. Blogged with Flock.

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Bringing Open Community To Public Relations

Waxing UnLyrical

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. Lindy : Exactly.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Enterprise Collaboration and Virtual Teams Report (March 17, 2008). The People Part of Enterprise Collaboration and Virtual Teams. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Collaborative Thinking. Collaboration 2.0.