Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. How Will You Measure Success?

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JULY 8, 2008

What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? There are days when marketers may have to serve as internal evangelist by introducing key stakeholders to social media.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Consider focusing your link building tactics internally — that is, on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Systems evolve in unpredictable ways.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 17, 2010

We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence. I think it would be even better if we all came together to share knowledge – I realize that my reply made it sound as if only the gaming CMs had anything to give.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2011

(MIT Sloan Management Review): Want an amazing article on ROI of social media? How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Why You Shouldn’t Write for Other Writers (Copyblogger): Stop writing for bloggers.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Top 10 Reasons Why Great Content Fails on Social Media : In case you’re still emphasizing submissions on social sites, here’s why your content … uh, appears to suck. How to Commit Social Media Suicide : Some people don’t get social media. Given social sites, there are new influencers in town.

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Michael Brenner is a Sr.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships. Profy highlights this phenomenon quite well.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Kikolani

OCTOBER 5, 2012

50 Essential Tools I Use For Blogging and Freelance Writing – As a freelance writer and professional blogger, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your business. Here are 50 to help you with marketing, social media, promotion, productivity, and financial management.

Mashup 120

Mashup Resources Tools Price 120

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Reply Tamar Weinberg December 16, 2009 at 11:09 am Suyong, I think having a personal brand is a GREAT thing, but I don’t think that’s ammunition enough to actually say you’re a social media expert. but the multiple impacts of social media tools can make them worth the time and resources to get them working.

SEO 178

SEO Social Media Marketing Digg 178