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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Then I tweeted, and my issue was resolved. I think the real issue here may be linguistics. I prefer “audience&# because it more accurately reflects the true condition, which is that some people online have been given permission (via the wholly opt-in nature of social media) to communicate with or at larger numbers of people.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But most social media types aren’t Paul Gillin. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. Thank you for breaking this issue down and putting it into clear terms. And, you need to start unifying your content strategy across all channels.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. This is the a classic issue with many marketing and product developers, they don't listen.

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Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

Thank you for your honesty and your willingness to discuss this potentially delicate issue. [link] #TheNowRevolution [link] Marjorie Clayman Well, all that negativity aside, I would like to say that I respect you and Amber for trying to make something good happen based on the wacky situation. It’s a shame.