B2B Blogger Issues Social CRM 
Convince & Convert
AUGUST 10, 2010
Then I tweeted, and my issue was resolved. I think the real issue here may be linguistics. I prefer “audience&# because it more accurately reflects the true condition, which is that some people online have been given permission (via the wholly opt-in nature of social media) to communicate with or at larger numbers of people.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.
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Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0
Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.
Convince & Convert
SEPTEMBER 22, 2010
I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. Thank you for breaking this issue down and putting it into clear terms. And, you need to start unifying your content strategy across all channels.
Convince & Convert
JULY 21, 2010
A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.
Convince & Convert
JUNE 22, 2010
Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.
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