Remove Blogger Remove Examples Remove Microblogging Remove ROI
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. . Confusion over these measurements has fueled the social media ROI debate. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
article thumbnail

The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

I was fortunate to have the help of James Duthie, a serial guest blogger from Online Marketing Banter , a blog on social media, marketing, and more.? page views SEO ROI — 1.2 It’s likely that the technical nature of content on SEO ROI and Van SEO Design rarely hits the target audience in StumbleUpon.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Koka Sexton dot Com

Koka Sexton

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

article thumbnail

Corporate Social Media Reading List

Koka Sexton

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

List 96
article thumbnail

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. And if you don’t have enough people, then you should staff up. Reply Ely Rosenstock July 22, 2009 at 7:08 pm Good response. The onus is on the company to make the customer feel like they matter.

article thumbnail

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265
article thumbnail

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?