Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. So here you go.

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Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? And my guest bloggers, both frequent and infrequent. But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Theory is all very well, they (you) said. Read All About It! These fine folk did: Jan. no, seriously, its just me.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

DECEMBER 5, 2010

This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic. Bleak (another metal blogger). And my guest bloggers, both frequent and infrequent. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought.

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Class WordPress Postrank Comments 202

Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. And my guest bloggers, both frequent and infrequent. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. Music is a great way to help the social networking medicine go down.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. And my guest bloggers, both frequent and infrequent. Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks. Your body and mind need it. Read All About It!

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

JANUARY 13, 2011

Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. And my guest bloggers, both frequent and infrequent. Content reach New audiences mean new opportunities. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 Read All About It! These fine folk did: Jan.

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Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. And my guest bloggers, both frequent and infrequent. Read All About It!

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Class How To Applications Course 227

Waxing UnLyrical

DECEMBER 6, 2010

This is because the contributing bloggers are all remarkable women, and I am truly lucky to be able to see life through their eyes. For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And my guest bloggers, both frequent and infrequent. Or other blogs? Read All About It!

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Class Comments Eventful Conversation 211

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. And my guest bloggers, both frequent and infrequent. There are some obvious and not-so-obvious ways to do this.

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 16, 2010

You are a perfect example; you and I didnt even know each other prior to Amplify, and now youre one of my trusted sources on so many things (as you know!). And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. no, seriously, its just me.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 21, 2010

There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. Ill leave you with this - Not every blog can be the center of conversation but any blogger can be on Amplify. Try as I might to get people to comment on this blog, for example, I cant really force them to. Read All About It!

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 4, 2010

Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Lead by example. And my guest bloggers, both frequent and infrequent. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. It may have escaped your notice, but more and more media (and bloggers) are working for multiple outlets these days. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip.

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Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. And my guest bloggers, both frequent and infrequent. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified. Who owns the news? Read All About It!

Postrank 119

Postrank Conference Tourism Analytics 119

Waxing UnLyrical

NOVEMBER 18, 2010

It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., With enough examples, the statistical model does a pretty reliable job at identifying complex messages. And my guest bloggers, both frequent and infrequent.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Just imagine the ads that might appear with absolutely terrible things being said about the brand. (

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 24, 2010

Now, up to this point, you might be thinking that this all sounds like an elaborate form of blogger outreach. So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

SEPTEMBER 4, 2010

For example, I love nature. And my guest bloggers, both frequent and infrequent. Mixed into this is the call to action for something that will benefit others. We have to be tuned to this and receptive. Everyone has their own definition and is uniquely affected by the "center back" messages from the universe. Read All About It!

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Class Comments Twitter Postrank 189

Waxing UnLyrical

DECEMBER 2, 2010

Doesnt mean you cant show some style and personality, but the example you gave me just seemed too hyped, arrogant and well, business barf hyperbole. #5 And my guest bloggers, both frequent and infrequent. While the "creative" cover letter may open a few eyes, its a risk. You gotta nail it and even then, mileage will vary greatly.

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Class Applications Creative Commons Organization 208

Waxing UnLyrical

SEPTEMBER 2, 2010

For example, this is the page I set up for #measurePR on WTHashtag. And my guest bloggers, both frequent and infrequent. For the transcripts, I usually go to WTHashtag.com and pull it from there. If you havent already registered your chats hashtag on that site, that should be your first step. Its very easy to do and fill out.

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Twitter Hashtag Class Flickr 206