Jeff Esposito

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Do you have balls?

Jeff Esposito

If you have been reading this blog for any period of time, you probably know that I am passionate about sports. One of my favorite hobbies is collecting sports memorabilia and my first collectible came from a company called Steiner Sports.

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MLB's Social Pulse

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change.

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Samsung creates Olympic Genome

Jeff Esposito

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out.

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Kyle Drabek No Hitter

Jeff Esposito

Home About Archives Press Clips Suggested Reading Kyle Drabek No Hitter Written on July 4, 2010 by Espo in sports While working in sports, I saw a lot of really cool things. You can also subscribe to the blog to ensure you receive the latest posts. However one thing that always eluded me was seeing a no-hitter.

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What do you suck at?

Jeff Esposito

It is easy to write a blog or article on things you are good at. One thing that is helping me improve this is thinking of formulas like sports stats. For some reason, I can do an ERA in my head but getting ROI metrics or simple division in my head not as well – so thinking of sports is paying off some.

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What’s your story?

Jeff Esposito

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. If you aren’t what would you like to see your favorite sports team do in social media? No blog posts were required or asked for.