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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178
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Marketing Automation Discussion at SFAMA

Janet Fouts

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Email Marketing. That means you have to listen.

Marketing 134
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With a keen interest in social media, she blogs regularly at In My Humble Opinion. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199
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Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? You might be thinking that this is just me and nobody else searches like this – well the statistics will tell you otherwise. First an anecdote, then the facts.

Mobile 135
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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Do not sign your business up if you are not going to use your smart phone.

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Jimmy Fund Helps You Social Media for Social Good

Jeff Esposito

I have a robust Google Reader account where I try to keep up to date on the ever changing social sphere by following many different social media blogs. When you hear the statistics about the percentage of people that check their Facebook account before they even get out of bed, sadly, that would be me!