Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. Open Door Policy: The most liberal of comment moderation policies. All comments are auto-approved without any technical or human moderation. Cons: Comments can create community drama without being spammy or profane. .

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). I’m asking you to consider purchasing a $5 BlueKey as well.

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

MARCH 24, 2011

You might send them a comment, “like&# something they said, ask a business a question. 5) Now, spend 30 additional seconds a day thanking people for commenting on your tweets, or passing them on. Ask a guru a question. Share information you think is interesting. Could be anything, a business article, a picture of your dog.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JULY 26, 2011

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. Typically, I define engagement as sharing, clicking or commenting. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 23, 2011

Resources: Register here for a Webinar with the authors on March 31st, sponsored by Social Media Club Share and Enjoy: Tags: Review , small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Share and Enjoy: No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JULY 7, 2011

Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. And so it goes.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 22, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. If you are looking for a way to automate some features of Twitter, this is a good option. What’s your social currency?

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Originally, the plan included visits along the California coast (where many of Hawaii’s domestic U.S.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community. Its the difference between a blog post and a newspaper article. Communities are personal.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 3, 2011

Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! But what ever you choose, remember, the Queen isn’t likely to stop screaming unless you give her a head, or at least a nod.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JULY 19, 2011

So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. Or maybe they don’t feel its up to them to write your blog post for you. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

FEBRUARY 11, 2009

Share and Enjoy: Tags: economy , events , politics No Comments Start the ball rolling by posting a comment on this article! Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 9, 2011

You can add Vlogging to your company’s blog when its appropriate and valuable. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post. Share and Enjoy: Tags: marketing , studies , Trends No Comments Start the ball rolling by posting a comment on this article!

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 10, 2012

Sometimes, I get a little crotchety on this blog and call businesses out for not completing the social cycle. The response itself was a pleasant surprise, but the fact that they acknowledged my comments and said they would share my comments with the guy who cleaned my carpet really impressed me. Sometimes its a rookie mistake.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

MARCH 1, 2011

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. This is time consuming, but there can be some rich information there and watching trends can be invaluable.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. I also assign a weight to those factors, depending on importance to client and value.

ROI 161

ROI Social Media CPC Metrics 161