Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. Mitch is #31.
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.
Hello 2015, Goodbye Comments
JANUARY 1, 2015
I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. You are sharing posts with friends and colleagues through social media.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
How Social Media Can Be Magic For Your Blog
FEBRUARY 22, 2016
Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.
Cartoon: Speaking Social Media
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Frighten me?
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.
10 Content Ideas that Generate Comments and Shares
FEBRUARY 1, 2012
As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. Therefore, today I have created a list of 10 types of content you can use for your blog. Obviously my examples are PR, marketing, or social media relations. Nate Riggs is the foremost expert on the blog lists. The Manifesto.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.
Five Ways to Lose Your Commenting Virginity
APRIL 20, 2011
But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. There has been much discussion on blog commenting in the past few weeks. Check out these other resources if you haven’t already: Erica Allison wisely suggested that you Comment Before you Blog. It takes time to comment.
Hello 2016, Welcome Back Comments
JANUARY 25, 2016
A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. New to this blog are two plugins. Epoch improves WordPress commenting.
No Real Name, No Blog Comment Allowed
MARCH 19, 2012
Riffing behind a commenting layout convention by Matt Cutts, such as his latest blog post when he wrote about giving up news consumption for a month, I’ve decided to require every blog comment here be associated with a real name. If you don’t comment with a real name, your comment will not be published. Recent comments Recent comments.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? You don’t do this?
Five Social Media Automation Myths Busted
JULY 21, 2015
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.
Commenting Etiquette 101
OCTOBER 31, 2011
One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Social Media-ize Your Blog.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Blogging Most Certainly Is Not Dead
JUNE 14, 2016
People still want to say blogging is dead, but au contraire! The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord. It's the same song, different tune. The truth is far from that. Gini Dietrich explains.
Managing Social Media Fatigue
JULY 28, 2011
You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. And I also considered telling her to stick it where the sun don’t shine because she had Rusty Speidel write a guest blog post about it. Consider it I did.
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? Share them in a comment! Cheers! –Sean.
How 1:1 Social Media Engagement Impacts Your Brand
Ignite Social Media
AUGUST 15, 2016
Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for users when attempting to receive customer care. Let us know in the comments below. Jolly Ranchers on Twitter.
Why You Write Blog Comments
FEBRUARY 2, 2012
love reading your comments. Your personal brand and your wanting to share that social identity with the world is the primary motivation for you to take time out of your day and write a comment. You want to add your comment to the continuing saga of who you are online. Any social media strategist will tell you that a simple way to get your blog known to other people is by commenting on their blogs. Being active in their communities, linking to their blog articles, and submitting guest articles are great ways to brand yourself.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. You missed blogging!
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Forbes ). 6.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. His title is “ More Blog Subscribers and Comments? Like and Comment On Updates. By Gini Dietrich.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Blog frequently, monitor your channels, respond to as many questions and inquiries as you possibly can.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. If you don’t know how to do that, this blog post will teach you how to set them up and which terms to use.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. This is a guest post by Vanessa Van Petten.
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
10 Additional Ideas to Generate Comments and Shares
MARCH 21, 2012
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. In the comments, there were a lot of really good additional ideas and I promised to do a second post (maybe the comments here will get us a third post!).
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. In short: social media is human interaction.
An Introduction to Social Media for Business
AUGUST 23, 2016
Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.
Business Blogging: Five Reasons You Have No Readers
FEBRUARY 11, 2015
By Eleanor Pierce It’s a common complaint: You have a business blog , but no one’s reading. Maybe your blog’s boring, hard to find, or poorly written. But maybe the reasons no one reads your blog are a little harder to suss out. Business Blogging: You’re Too Clever for Your Own Good Look, I love clever wordplay as much as the next nerd. You read other blogs.
The ROI of Social Media [#SMMW16 Takeaways]
APRIL 21, 2016
I just returned from Social Media Marketing World in San Diego and had the most amazing time! While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. How do you put this list on a spreadsheet?
Social Media Q&A
APRIL 20, 2011
guess we didn’t blog about it the next day! The Q&A. Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. My reasoning being that social media is a TOOL and agencies should not be specializing in tools. If you are going to blog every Monday at 9 a.m.,