United Breaks Guitars: Case Study in Old Media Failure
Socialized
JULY 15, 2009
A friend pointed me to a great post on Jane Bozarth’s blog calling United on its superficiality for invoking the cliche of training as a response to a crisis situation: “Sorry, but I don’t see a training problem here. Like Joshua, the computer in the movie War Games, said, “The only winning move is not to play.
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